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Why Human-Body Modeling is the Future of Automotive Safety

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From the July 2016 issue Accelerate, smash, repeat. For decades, crash tests were the only way to predict how well a car might protect the people inside. But what happens when safety engineers stretch their bell curves beyond government stand­ards to grasp those last tenths of a percent of improvement? When dummies are too dumb, […]

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Reinventing the steering wheel

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The Rinspeed Etos concept featured this ZF TRW retractable steering wheel. Though taken for granted today, the steering wheel was a transformative technology at the dawn of the age of the automobile. As we enter the autonomous-vehicle age, some wonder whether the steering wheel might suffer the same fate as the tiller, which disappeared from […]

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Toyota retains title as most valuable car brand

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Toyota retained its title as the world’s most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, entered the top 10 for the first time, indicating the rising challenge traditional automakers face from industry disruptors. Toyota’s brand value rose 2 percent to $29.5 billion, according to the BrandZ Top 100 […]

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How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

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Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the motor that later allowed George Westinghouse to bring electricity into American homes. Photo: James […]

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Vauxhall will recall some Zafiras in UK on fire risk

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The potential fire risk affects Vauxhall Zafiras built between 2005 and 2014. General Motors’ Vauxhall unit will recall about 235,000 Zafira minivans for repair in the UK to prevent a possible risk of fire caused by a soldered fuse resistor in the vehicles. The models will be recalled to replace a soldered fuse resistor with […]

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Some Automotive Firsts

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First. We all know what it means. What we often don’t agree about is who can rightfully claim to be first. In the auto business, being first to innovate a new and desirable feature has competitive advantage—or not. It’s possible to be too early, to roll out the “new” before it’s ready or before the […]

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VW, Opel, Audi, Mercedes to recall 630,000 diesel cars to fix emissions

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BERLIN — Volkswagen’s emissions-test cheating scandal spilled over to the wider car industry on Friday as Germany’s top manufacturers agreed to recall 630,000 vehicles to tweak diesel engine software technology blamed for causing high pollution. As part of a widening clampdown on health-threatening nitrogen oxide (NOx) emissions, Volkswagen, Opel, Audi, Mercedes-Benz and Porsche diesel cars […]

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Volvo sets goal to sell 1 million electrified cars by 2025

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Volvo CEO Hakan Samuelsson: “Volvo wants to be at the forefront of this shift to electrification.” Following a global sales record in 2015, Volvo plans to sell 1 million electrified cars by 2025, the company said today. “It is a deliberately ambitious target,” Volvo CEO Hakan Samuelsson said in a statement. “It is going to […]

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Internet-connected cars a hacker magnet, U.S. official says

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DETROIT — Internet-connected and driverless cars could be targets for hackers — potentially including terrorists and hostile nations — so the automotive industry must ensure vehicles have built-in cybersecurity protection, a top U.S. Justice Department official said. “There is no Internet-connected system where you can build a wall that’s high enough or deep enough to […]

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McLaren Automotive named official safety car partner for 2016 British GT Championship

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McLaren Automotive has confirmed it will be the official Safety Car partner of the SRO-run British GT Championship for the 2016 season, ahead of the opening round this weekend at the famous Brands Hatch circuit. The partnership will see the McLaren 570S Coupé take a lead role in safety and management of the field of […]

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